Released on: January 22, 2008, 12:07 am

Press Release Author: Allison Nazazrian / Get It In Writing, Inc.

Industry: Marketing

Press Release Summary: Online marketing tips to jump start the New Year.

Press Release Body: Boca Raton, FL -The New Year means new challenges and new
opportunities in all areas of our lives, and your small or online business is no
exception.

Print vs. online marketing
"Just because you have always done something one way doesn't mean it is the best
way," says Allison Nazarian, president and founder of Get It In Writing, a company
that works with businesses as a copywriting and marketing consultant. "For example,
if you are a true believer in print marketing, you may want to rethink your
marketing services. A one-time shot to your clients through a piece of paper may not
lead to more business. I always tell my clients that when they are in doubt, choose
online marketing over print marketing because online is instant, changeable and
ever-expanding."

In-person vs. online networking
In addition, Nazarian feels that more and more, online networking with potential
clients, colleagues, alliances and vendors will prove to be more efficient,
effective and long-lasting in terms of results than its in-person networking cousin.

"Unless you need to see your clients face to face in order to conduct business - not
want to, but need to -- ," she explained, "you can choose far better online ways to
spend your networking time, energy and dollars."

Content is still king
Ultimately, your message and words will make -- or break -- your sale. Be clear on
what you are selling and to whom. Also be clear that your message is solutions- and
benefits-oriented (and accurate, too!).

About Get It In Writing, Inc: Since 2001, Get It In Writing, Inc. has been a leader
in copywriting and marketing services, consulting and instruction for businesses
throughout the world. For information, free tips and resources and/or to request a
free consultation, visit www.GetItInWriting.biz. Founded and run by copywriting and
marketing expert Allison Nazarian, Get It In Writing is also a source of instruction
and information for "DIY" (do-it-yourself) copywriters and marketers. Click here to
buy the Copywriting 101 for Small Businesses, Entrepreneurs, Coaches & Consultants
book today.
# # #

Web Site: http://www.getitinwriting.biz/

Contact Details: Allison Nazarian
President, Get It In Writing, Inc.
561.989.8555
ANazarian@GetItInWriting.biz